The AHS web site at www.hanoverian.org offers an excellent opportunity for AHS members and board-approved Equestrian Businesses to reach thousands of Hanoverian enthusiasts monthly. As users of our web site access pages across the site, your business's banner advertisement is presented to them in specified locations. A click of the mouse and the user is taken to your business's website. It's that simple!
With more than 225,000 visitors in 2007, the AHS web site alone provides an excellent advertising source.
Disclaimer: Neither the American Hanoverian Society, its Officers, Directors, nor staff assume any liability, legal or otherwise. Advertising on this website does not constitute endorsement by the AHS. Each horse advertised must have AHS or HV papers, or an AHS Certificate of Pedigree, or have applied for same with the exception of all non-Hanoverian mares who may be advertised if they have been inspected and accepted into the AHS breeding program.The American Hanoverian Society, through its Board of Directors, reserves the right to accept or reject advertisements for this website at its discretion. All ads placed must comply with material acceptable for all ages. Only current AHS members and board-approved equestrian businesses (those selling services/products to the equestrian community), may advertise on this website.
Advertising Plans
Banner ads will rotate throughout the site at all times. Views and click throughs are tracked by an ad management system and current individual advertiser statistics are available through a website link as well as a monthly generated report. Your ad will stay in rotation for the specified amount of time, and resume when your contract is renewed. No more than 3 banners (available first come, first serve) will be in a particular size rotation at any time. Ad dimensions and specifications are listed below. Please specify the exact URL you wish to link to when you order. Fill out the Banner Ad Order Form provided below and remit payment directly to the AHS Central Office. Banner ad files in JPG or GIF formats should be sent to sandy@thedesignwerks.com.
Monitor Your Advertising Data
The software used allows you to directly view the results of your advertising efforts by tracking the number of exposures your ads get as well as how many resulted in a click through to your website. So don't just take our word for it...examine the data.
Banner Ad Specifications
GIF or JPEG, animation OK, maximum 40KB. Rich media ads including HTML, Flash and other ad sizes/positions may be available. Effective banner ad design is offered at reasonable rates. Fees start at: $60 for animated GIF, $80 for flash based banners. Contact sandy@thedesignwerks.com for more information on banner design.
Sizes and Rates
The prices quoted below are monthly prices. There are no additional pay per click or per view fees. (Note: the "Discount Packages" listed below must be prepaid and allow you to rotate your banners as you please). If you choose any of the discount package you will be able to change your banner whenever you have any special announcements. Just provide the URL to your banner and change the banner as frequently as you wish.
All Advertising must be paid in advance. Advertising starts upon receipt of the payment for the campaign. Payment should be sent directly to the AHS Central Office.
There are four sizes of banners currently available. Submitted banners must conform exactly to one of these dimensions:
468 x 60
Rectangle
468 x 60 Rectangle Appears above the middle column of each page. Unlimited views, maximum of three ads to rotate in one position.
$150 for 1 month
$405 for 3 months
(10% Discount Package) $765 for 6 months (15% Discount Package)
$1,440 for 12 months (20% Discount Package)
180 x 80
Rectangle
180 x 80 Rectangle Appears in the left hand advertising column of each page. Unlimited views, maximum of three ads to rotate in one position.
$120 for 1 month
$324 for 3 months
(10% Discount Package) $612 for 6 months (15% Discount Package)
$1,152 for 12 months (20% Discount Package))
180 x 150
Rectangle
180 x 150 Rectangle
Appears in the left hand advertising column of each page. Unlimited views, maximum of three ads to rotate in one position.
$140 for 1 month
$378 for 3 months
(10% Discount Package)
$714 for 6 months (15% Discount Package)
$1,344 for 12 months (20% Discount Package)
180 x 300
Vertical Banner
180 x 300 Vertical Banner Appears in the top right hand advertising column of each page. Unlimited views, maximum of three ads to rotate in one position.
$160 for 1 month
$432 for 3 months
(10% Discount Package)
$816 for 6 months (15% Discount Package)
$1,536 for 12 months (20% Discount Package)
Banner Advertising Terminology
CPM: Cost Per Thousand Impressions - Advertiser pays by impressions displayed CPC: Cost Per Click - Advertiser pays by click-through CPA: Cost Per Action - Advertiser pays on action Impression: Each time a visitor views a page it is counted as one impression. Visitor: Each unique reader of www.hanoverian.org
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